The strategy is about giving qualifiers/descriptions/information for each letter of a "name". Certainly, it is most easily done with one's own name. But you can step it up, and even use it for authentic assessment with these simple variations:
>Use a name that belongs to someone else…to write statements of appreciation to one another
>The "name" could be from a story or history or science…
>Use vocabulary words or concepts for authentic assessment of understanding
>Use the information from "What's in a Name" to expand into a persuasive or narrative writing exercise
>Have the whole activity done in groups, rather than individually, to allow for more creativity, information, elaboration
Reflect on learning, thinking, participation, behavior, and feelings